More than ever, rap is being likened to a sport, with the hip-hop world often referred to as “the game.” This comparison stems from its inherent competitiveness, a trait deeply ingrained since the days of pioneers like KRS-One and Rakim. Rappers have long sparred with each other, vying to claim the title of the best in the game. While the days of extreme hostility, such as Tupac’s infamous “That’s why I f**ked your b*tch” diss aimed at Biggie, have largely faded, a subtle sense of competition still lingers. Sneak disses and veiled jabs remain commonplace, occasionally escalating to provocative levels like discussing deceased acquaintances.
However, what has noticeably been absent are high-profile battles between A-list rappers. The last notable showdown of this caliber was Nas versus Jay-Z in 2002, a clash that lived up to its immense hype. Recently, fans anticipated a similar clash between J. Cole and Kendrick Lamar, both A-listers in their own right. Unfortunately, the much-anticipated battle has failed to deliver, leaving many disappointed.
The feud between J. Cole and Kendrick Lamar ignited when Kendrick dropped a verse on “LIKE THAT” from Future and Metro Boomin’s album “We Don’t Trust You,” taking aim at Drake and subtly jabbing at Cole. Cole responded with “7 Minute Drill,” a diss track that, while entertaining, was relatively light on Kendrick. It featured typical rap bravado and some acknowledgment of brotherly love, expressing a reluctance to engage in beef. However, Cole later expressed regret over releasing the diss track, indicating a desire to move past the conflict.
I fully respect J. Cole’s willingness to acknowledge when something doesn’t sit right with him (S**t, we should all do that more), but I’m also disappointed by his decision in this situation. I had hoped he would bring back the competitive spirit and friendly lyrical sparring that hip-hop thrives on. My desire wasn’t for animosity or harm but rather for the kind of competition that has always been integral to the genre. It’s akin to wanting to see Kevin Durant and LeBron go head-to-head on the basketball court, a battle of skill and wit. In that sense, Cole’s retreat feels like a rapper forfeiting a battle halfway through, leaving fans longing for the excitement and tradition that defines hip-hop rivalries.
It’s important to acknowledge both sides of the situation: J. Cole deserves credit for recognizing the negative consequences of engaging in a feud, and it’s commendable that he swiftly distanced himself from that path. At the same time, there’s disappointment in missing out on the chance to inject new life into the competitive spirit of hip-hop, as Cole himself has always suggested he would bring back. While it’s unfair to downgrade Cole’s status based on this decision, it does prompt a reevaluation of his image as an artist capable of reigniting that competitive flame. Ultimately, Cole might not be “LIKE THAT,” and that’s OK when it comes to the peace department, but it kinda sucks for your common rap fan like myself.
Quincy is the creator of Ratings Game Music. He loves writing about music, taking long walks on beaches, and spaghetti that fights him back.
